The elegant Potted Rose is the Houseplant of the month for July. Summery, romantic and an excellent 'just stick one of those in as well' product, get your customers excited about potted roses by highlighting this bloomer in your store.
Rosa is an old Latin plant name for the rose. Potted roses are part of this family, and as such they symbolise love, passion, unity and friendship. The primary association with roses is with cut flowers, but potted roses offer the same romantic mood and emotion. Roses originate from the northern hemisphere, particularly China and Europe. The name 'rose' is derived from the Celtic word 'rhodd', which means 'red'. Many roses originally had red flowers, but growers have been able to create all sorts of other colours. Most commonly they produced the potted rose - a perfect miniature of the large shrub - with colours such as pink, orange, yellow, white, purple and bi-colour.
Potted roses as a houseplant are relatively new to the range of flowers and plants. The plants are produced in large modern nurseries where they are grown in large numbers. The process from cutting to finished product lasts 14 to 16 weeks and is carefully monitored in order to deliver as healthy a plant as possible.
The potted rose can be used indoors as a houseplant, but can also be placed in the garden in the summer, in both beds and pots. The wide variety of colours and flower sizes makes it a popular plant with many consumers. This popularity is also thanks to a considerable improvement in the range and innovations. It's a classic 'wrap it and go' plant which also does well as a gift and as a flowering plant for special days.
The varied range of potted roses is marketed by 5 or 6 different potted rose growers, almost all of whom supply their own range, usually with a mix of colours: red, orange, yellow, white, pink, lilac, salmon, bi-coloured and scented varieties. Potted roses are often sold by colour with the name of the series or range to which the colour belongs.
Common series include Parade, PatioHit and Palace.